Introducing: Folklore

And we're live! New collection, updated website, new shop - phew!

I wanted to send a shoutout to my awesome team who helped me work on this shoot: Ana Alic on coordination and styling, Scarlett O'Neill on photography, Murphy MacDonald-Rea on modelling and Alison Sharp on makeup. This shoot never would have come into being without these talented women. It's been a busy week.

Head on over to the site and check out the new lookbook then score 15% off in the online shop until Monday with code FOLKLORE15.

Have a great weekend! XO

Sneak Peek

My new collection goes live tomorrow! I am so very excited to share this with you all as it has been percolating in my head for too long. All of the fabrics I collected on my travels to Morocco this year and a concept that occurred to me for a lookbook while traveling. I am so grateful to have had an amazing team of people who came together very serendipitously to work on this project with me and we have put together a collection of (I think) swoon worthy imagery to help you conjure in your mind the smoky mysteriousness of that magical country and the adventure I had there. The whole shebang goes live tomorrow at 9am.