Introducing: Folklore

And we're live! New collection, updated website, new shop - phew!

I wanted to send a shoutout to my awesome team who helped me work on this shoot: Ana Alic on coordination and styling, Scarlett O'Neill on photography, Murphy MacDonald-Rea on modelling and Alison Sharp on makeup. This shoot never would have come into being without these talented women. It's been a busy week.

Head on over to the site and check out the new lookbook then score 15% off in the online shop until Monday with code FOLKLORE15.

Have a great weekend! XO

Sneak Peek

My new collection goes live tomorrow! I am so very excited to share this with you all as it has been percolating in my head for too long. All of the fabrics I collected on my travels to Morocco this year and a concept that occurred to me for a lookbook while traveling. I am so grateful to have had an amazing team of people who came together very serendipitously to work on this project with me and we have put together a collection of (I think) swoon worthy imagery to help you conjure in your mind the smoky mysteriousness of that magical country and the adventure I had there. The whole shebang goes live tomorrow at 9am.

Morocco!

Hello!

I wanted to share some photos from in and around the markets of Morocco. Some of you will have already seen a few of these as I was posting on Facebook when I could but now that I am back, I have a lot to show you. I have never encountered such an array of amazing beautiful goods anywhere in the world. The textiles were one thing but shoes, jewelry, bags and on and on - it was so inspiring. (and dangerous.) The guidebooks joked about cursing baggage restrictions and I shrugged it off but let me tell you it was no laughing matter at the Marrakech airport when my suitcase cost more than my ticket!  I bought mainly vintage Berber kilim's with the most incredible geometric motifs and hints of neon colouring throughout. Very excited to get going on the Fall collection which will be making its debut in a few weeks. I'll post more in the coming days/weeks Hope you are all well! XO