Process: Sneak Peek

A sneak peek from our photo shoot last Sunday. I have been slowly adding new bags to the shop all week and the lookbook will go live on Tuesday. Overall I am pretty happy with how things have turned out and even more happy that it's done. I will have to dedicate a whole post to what goes into these shoots one day, it's a crazy amount of work. In this shot I was especially stoked about that belt she is wearing. As I shopped and designed I imagined hints of neon pink splashes throughout and some geometric graphics. When I spotted that belt in a shop last weekend I was ecstatic as it could not have been more perfect. I'm looking forward to showing you more of this in the coming days. Hope your week is going swimmingly. XO